[00:01 - 01:31] Opening Segment Salim Omar, CPA introduces Tyler Horsley to the show!He founded his own company called, “Nuclear Networking”His advice for growing a business or accounting firm is to understand your identity and be able to explain what you do in less than 10 seconds[01:32 – 11:29] Building A Successful OrganizationInternal communication is key, especially with remote workersWorkshops can help identify who you are best for and the right partners to grow withDeveloping an avatar of the ideal client to targetGrowing the business intentionally and strategicallyHiring based on company culture and values[11:30 – 16:20] How To Enhance Culture And Increase ProfitsOptimizing, automating, and organizing processesCreating standard operating procedures (SOPs) to reduce stress and improve the customer experienceHiring well and making sure employees are aligned with company valuesUtilizing tools such as Predictive Index to build teams based on criteria[16:21 - 21:28] Closing SegmentTyler shares with listeners that recognizing that success if often accompanied by pain, heartache and other challenges Salim Omar, CPA invites listeners to reach out through the website, https://www.cpamarketinggenius.com/our-team!  Final Words Connect with Tyler Horsley on his:Website: Nuclear NetworkingLinkedIn: Tyler HorsleyFacebook: Nuclear Networking Thanks for listening to the CPA Marketing Genius Podcast. If you’d like to hear more episodes, you can find them at cpamarketinggenius.simplecast.com, or in your favorite podcast directory.  Don’t forget to like, subscribe, and leave us a review! If you want to learn more about Salim and CPA Marketing Genius, please visit https://www.cpamarketinggenius.com/If you would check out Dr. Michael Useem's book "The Edge" for yourself, visit mikeuseem.comThanks for tuning in! We’ll see you next time on the CPA Marketing Genius Podcast. Tweetable Quotes “I'm a huge advocate for really understanding your identity before putting money behind traffic.” - Tyler Horsley "If you stand for nothing, you'll fall for anything." - Tyler Horsley "Make sure you had the right people, if you're talking about values and making sure they're aligned to the values that your organization." – Salim Omar, CPA

Ver todos los episodios