[00:01 - 01:31] Opening Segment Salim Omar, CPA introduces Nathan Lind to the show!How he exited his first company in 2016 which was an e-commerce technology to a shopping cart platform[01:32 – 08:52] The Buyer’s Appetite Remains Strong Despite RecessionWebsite Closers has over a hundred companies for sale at any given point in time with 525 million worth of businesses for sale on their marketplaceThe number one mistake entrepreneurs make when selling their business is having complicated or sloppy or unprofessionally prepared financial statementsThe two biggest mistakes when selling a business:Waiting too longNot understanding what your company’s worth[08:53 – 21:34] How CPA Partners Can Increase A Business’ ValueThe best time to sell is when the business is growing, stable track record of at least two years, and profit/revenue increasingBuyers don’t have the risk appetite to turn around declining businessesPlateauing businesses still have a market valueIncrease value by focusing on growing profit and reducing risk for the buyer[18:36 - 21:43] Closing SegmentNathan Lind shares with the listeners that cash flow is the value of a business in the lower middle market, and declining profit during the M&A process can pause or kill the deal Salim Omar, CPA invites listeners to reach out through the website, https://www.cpamarketinggenius.com/our-team!  Final Words Connect with Nathan Lind on his:Website: Website ClosersYouTube: Nathan LindLinkedIn: Nathan Lind Thanks for listening to the CPA Marketing Genius Podcast. If you’d like to hear more episodes, you can find them at cpamarketinggenius.simplecast.com, or in your favorite podcast directory.  Don’t forget to like, subscribe, and leave us a review! If you want to learn more about Salim and CPA Marketing Genius, please visit https://www.cpamarketinggenius.com/If you would check out Dr. Michael Useem's book "The Edge" for yourself, visit mikeuseem.comThanks for tuning in! We’ll see you next time on the CPA Marketing Genius Podcast. Tweetable Quotes “The number one biggest mistake my clients make is they have complicated or sloppy or unprofessionally prepared financial statements from financial documents. If they're doing it themselves or if they just you know, cut corners and have a very minimal income statement very vague chart of accounts with categories. That's my biggest challenge.” - Nathan Lin "The best time to sell is when things are going great." - Nathan Lind "CPAs, they're a trusted source. They're probably the first advisor person that the business owner's going to talk to when they're thinking about selling their business." – Salim Omar, CPA

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