[00:01 - 01:08] Opening Segment Salim Omar, CPA introduces Spencer Carpenter to the show!Spencer shares that podcasting is not disruptive marketing, allowing brands to build rapport with potential customers without pressure to convert[01:09 – 13:48] Best Practices For Starting Your Own Podcast ShowPodcast interviews can be a great way to build authority and differentiate a businessInterviews force people to crystallize their messaging and repurpose it in different waysSEO benefits of podcast interviews, as each one has a unique title and descriptionThe best practices for starting a show and for being a guest on a show[01:34 – 18:35] The Benefits Of Podcasting For CPAsSpencer helps people set up their businesses for retirementThe value proposition is what it is you’re bringing to the table that’s different or uniqueUnderstanding a certain type of clientele’s needs or a certain part of the tax codeLearning how to balance the right the side of things while also showing you make money[18:36 - 21:43] Closing SegmentSpencer Carpenter shares to the listeners to realize what you’re good at and sticking to that endSalim Omar, CPA invites listeners to reach out through the website, https://www.cpamarketinggenius.com/our-team!  Final Words Connect with Spencer Carpenter on his:Instagram: @spencercarpenterLinkedIn: Spencer Carpenter Thanks for listening to the CPA Marketing Genius Podcast. If you’d like to hear more episodes, you can find them at cpamarketinggenius.simplecast.com, or in your favorite podcast directory.  Don’t forget to like, subscribe, and leave us a review!If you want to learn more about Salim and CPA Marketing Genius, please visit https://www.cpamarketinggenius.com/ If you would check out Dr. Michael Useem's book "The Edge" for yourself, visit mikeuseem.comThanks for tuning in! We’ll see you next time on the CPA Marketing Genius Podcast. Tweetable Quotes “You don't have to be the leading expert in your field to be able to provide value to the average person.” - Spencer Carpenter "You got to realize what you're good at and stick to that end." - Spencer Carpenter "Podcasting is a great way to differentiate a business because it's really the authority that comes from being an interviewer and interviewing different guests. So, just that role in itself creates that the positioning of authority, which I think is really, really good." – Salim Omar, CPA

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