[00:01 - 02:14] Opening Segment Salim Omar, CPA introduces Eric Kneller to the show!He is passionate about helping companies to save money and double their profitsHe works with CPA firm owners to help their clients save money in any way possibleHe provides positive reinforcement for whatever they are currently doing[02:15 – 10:47] Unlocking The Potential Of Work Opportunity Tax Credits And Employer CreditsSmaller companies have been disadvantaged in this area due to a lack of ability to electronically and quickly screen and track all candidatesWhat is the “Work Opportunity Tax Credit” (WOTC)?Employer Retention Credit (ERC) was created in response to COVID and the CARES ActDocumentation and truthfulness is necessary for the successful application of ERCR&D tax credits are often overlooked but can be applied to technology companies, call centers, mining companies, etc.A cost segregation study is a tax credit that can reduce taxes and be applied to businesses that own property or improve itThe best practice for CPA firms is to get out ahead of these opportunities and offer them to current clientsGet ahead of customer relationships and look for opportunities to add value[10:48 - 15:01] Closing SegmentEric Kneller shares, “The Smaller Business Saver” framework, where he offers:TrainingQ & A sessions on ThursdaysCovering topics such as specialized tax incentives, operating cost  reductions, and slashing taxes to double profitsSalim Omar, CPA invites listeners to reach out through the website, https://www.cpamarketinggenius.com/our-team!  Final Words Connect with Eric Kneller on his:Website: Maranatha ConsultingLinkedIn: Eric Kneller Thanks for listening to the CPA Marketing Genius Podcast. If you’d like to hear more episodes, you can find them at cpamarketinggenius.simplecast.com, or in your favorite podcast directory. Don’t forget to like, subscribe, and leave us a review!If you want to learn more about Salim and CPA Marketing Genius, please visit https://www.cpamarketinggenius.com/If you would check out Dr. Michael Useem's book "The Edge" for yourself, visit mikeuseem.comThanks for tuning in! We’ll see you next time on the CPA Marketing Genius Podcast. Tweetable Quotes “The whole thing about attracting and retaining and making yourself really built into that customer's business and deepening that relationship is, what I would say get ahead of it and look at these other opportunities that might be available.” - Eric Kneller"As any great CPA is going to do, you're going to document everything, you’re going, to tell the truth, and you're going to be able to calculate that credit." - Eric Kneller"Folks, businesses, they hire a professional. It's for the commodity type service, the tax prep or the accounting staff, but the real staff comes in when it's complimented with value-added services, value-added advice." – Salim Omar, CPA

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