Ever read a company’s mission statement and felt… nothing? Or core values that just fall flat? Us too. That’s why this week, Abby and Ciara are here to help you come up with core values, mission, and vision statements that actually mean something – both to you and the people reading them.What we yapped about:Mission, vision, core values – what they are and why you need them.How to write them, so they don't sound like corporate BS.The best brand statements we’ve seen – and the absolute worst.What to do with your values, mission & vision once they’re written.Abby & Ciara’s personal mission statements Honourable mentions:InnocentOrganic BasicsBook recommendations: I Know My Name by C.J. Cooke

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