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Listen "Episode 16: Brand Storytime: The Cola Wars & RC Cola"
Episode Synopsis
Ever wondered how a brand with all the right ingredients can still fall flat?Today, we’re looking at the wild story of RC Cola – the underdog soda that once went toe-to-toe with Coke and Pepsi but fizzled out of the cola wars before it could properly compete.In this episode, you’ll hear all about: RC Cola’s surprising history and early innovationsIts head-to-head battles with Coke and PepsiThe branding mistakes and misfires that cost them their edgeThe smart strategies that could’ve completely changed the story
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