Booked the client, opened Zoom… and now you’re just nodding while they explain their childhood dog’s nickname? Yeah, we’ve been there. Great copy starts with a great conversation – but what happens when your kickoff call goes off the rails? In this episode, Abby, Ciara, and Riley hand out our best tips for running copywriting calls that actually get you what you need.What we yapped about:The prep that sets every project up for successHow to get non-marketers to open up (without grilling them)Keeping things on time and gently steering off-topic chatsWhat not to say if someone’s cousin wrote the copyOur weirdest ever client call moments Honourable mentions:Otter.aiFathomStoryBrandKyle Van Dusen from The Admin BarBook recommendations:Wild Irish Women by Marian BroderickHere Is The Beehive by Sarah CrossanWrong Women by Caroline West

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