If your LinkedIn profile feels… fine, but it’s not really DOING anything, this episode is your new bestie. Ciara, and Riley sit down to talk about what actually makes LinkedIn work for founders and agency owners, and why “posting more” is not the whole strategy (sorry). What we yapped about:Why LinkedIn is still the #1 place for founders to generate leadsThe real reason most profiles don’t convertHow to write a headline that shows your value straight awayThe anatomy of a convincing About section Stealable LinkedIn post ideas for when you’re stuckHonourable mentions:LinkedIn Sales NavigatorWatch recommendations:Black BooksThe Traitors IrelandThe Traitors UKThe Celebrity TraitorsAll The Traitors, really

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