Ever feel like some marketing is just... manipulative? Fake urgency, guilt trips, fear tactics – yeah, we hate that too. In this episode, Abby and Kelli break down what unethical marketing really looks like, why it’s so common, and how you can grow your business without losing your integrity.What we yapped about:What unethical marketing actually looks like (and how to spot it)The fine line between persuasion and manipulationHow personal ethics shape the clients and causes you chooseDo brands have a moral duty to disclose AI-generated content?Ethical selling tips: why good sales is matchmaking, not manipulationWhy ethical marketing wins in the long runHonourable mentions:Content Goodies UNICEFTermageddonJen Buzza Jonathan Hinshaw Book recommendations:Dead Lions by Mick HerronOn Writing Well by William ZinsserStolen Focus by Johann HarryA Sicilian Romance by Ann Radcliffe

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