Abiel Ruiz is the co-founder of Vie-Riche, an urban luxury clothing brand. He’s also luckily a friend of mine. In this episode, we talk about how he went from airbrushing custom designs on t-shirts by request, to building a global brand worth millions. We discuss what it takes to have the drive needed to try, fail and keep trying until you succeed in the fashion business, and of course what to do with all the success once it’s achieved. Check out the new collection at vie-riche.com

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