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Episode Synopsis "San Diego Credit Union With An Empty Stadium Drops The Ball"
In very fitting form, during the football game itself, a company managed to drop the ball. Putting out multiple TV ads. Multiple locations during the game. They really went all out. So what does this mean? Well they went all out and what they received was a huge ad bill, plus a lot of results that can’t take to the next level. Imagine if that money would’ve gone into content or a little into social. Measurable ROI that can be taken to the next level. So yes, they dropped the ball. Air Force V WSU and San Diego credit union pulls out the stops. An empty stadium shows.
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