Episode Synopsis "The Belonging Brief Episode 10 - SVP, Chief Creative Officer, REI, Ben Steele"

Kelly talks with Ben Steele, CCO of REI, about how belongingness is a key driver for a co-op’s brand strategy. They also discuss the success of #OptOutside, REI’s unique storytelling strategy, and their community-based approach to REI retail centers.

Listen "The Belonging Brief Episode 10 - SVP, Chief Creative Officer, REI, Ben Steele"

More episodes of the podcast The Belonging Brief Podcast

• The Belonging Brief Episode 16 – Author & Distinguished Fellow, Harvard Law School & Carnegie Mellon University, Vivek Wadhwa
• The Belonging Brief Episode 15 - Global Product Marketing Lead, Airbnb, John Gargiulo
• The Belonging Brief Episode 14 - President & Founder, Cameron Mitchell Restaurants, Cameron Mitchell
• The Belonging Brief Episode 13 - CEO, Starwood Retail Partners, Michael Glimcher
• The Belonging Brief Episode 12 - Former CEO of The Frye Company, Adrienne Lazarus
• The Belonging Brief Episode 11 - Jeni Britton Bauer, Founder, Jeni’s Splendid Ice Creams
• The Belonging Brief Episode 10 - SVP, Chief Creative Officer, REI, Ben Steele