Oops! Our CRM is a Mess: How to Clean Up and Maintain a High-Functioning CRM

25/09/2025 24 min

Listen "Oops! Our CRM is a Mess: How to Clean Up and Maintain a High-Functioning CRM"

Episode Synopsis

In this episode of The B2B Sales & Marketing Hotline, Emily and Maryanne dive into the all-too-common issue of messy CRMs.

Together, they explore why CRMs often become cluttered with duplicate contacts, incomplete fields, and outdated information, causing stress and inefficiency. They also share actionable steps to clean up your CRM, including setting clear data standards and expectations for your team.

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