Listen "The B2B Buying Process: Dream Vs Reality"
Episode Synopsis
In this episode of The B2B Sales & Marketing Hotline, Maryanne and Emily dive into the complexities of the B2B buying process, exploring the gap between the ideal scenario and the reality. While many envision a seamless journey from lead generation to closing a sale, the truth involves multiple touchpoints and extended timelines.
Together, they break down:
- How businesses often overlook the importance of nurturing leads through various stages, emphasizing the need for tailored strategies.
- Why understanding industry-specific sales cycles is essential
- How to leverage case studies effectively
Tune in to learn how to navigate the intricate B2B buying landscape and set realistic expectations for success.
Link to the much discussed "graphic":
https://www.linkedin.com/posts/emily-hartzell_b2bsales-buyingjourney-salesstrategy-activity-7237564186057170945-4uc3/
We Want to Hear From You!
Ask us any of your burning B2B Sales & Marketing questions below!
Email Us:
[email protected]
Leave Us A Voicemail:
https://www.speakpipe.com/B2Bsalesandmarketinghotline
Connect with the Hosts!
Maryanne McWhirter:
https://www.linkedin.com/in/maryannemcwhirter/
Emily Hartzell:
https://www.linkedin.com/in/emily-hartzell/
Learn More About LeadG2!
LeadG2:
https://leadg2.thecenterforsalesstrategy.com/
Together, they break down:
- How businesses often overlook the importance of nurturing leads through various stages, emphasizing the need for tailored strategies.
- Why understanding industry-specific sales cycles is essential
- How to leverage case studies effectively
Tune in to learn how to navigate the intricate B2B buying landscape and set realistic expectations for success.
Link to the much discussed "graphic":
https://www.linkedin.com/posts/emily-hartzell_b2bsales-buyingjourney-salesstrategy-activity-7237564186057170945-4uc3/
We Want to Hear From You!
Ask us any of your burning B2B Sales & Marketing questions below!
Email Us:
[email protected]
Leave Us A Voicemail:
https://www.speakpipe.com/B2Bsalesandmarketinghotline
Connect with the Hosts!
Maryanne McWhirter:
https://www.linkedin.com/in/maryannemcwhirter/
Emily Hartzell:
https://www.linkedin.com/in/emily-hartzell/
Learn More About LeadG2!
LeadG2:
https://leadg2.thecenterforsalesstrategy.com/
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