In this episode of the B2B Sales and Marketing Hotline, Emily and Maryanne explore how becoming a thought leader helps build trust in B2B relationships

Together, they break down:

- How to define and differentiate thought leadership from personal branding in the B2B context.

- Simple strategies to get started with thought leadership using content you already have, such as company materials and industry publications.

- And, finally, how consistency, engagement with others, and authentic sharing are crucial to building trust and standing out as a thought leader in B2B sales.

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Maryanne McWhirter:
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Emily Hartzell:
https://www.linkedin.com/in/emily-hartzell/

Learn More About LeadG2!

LeadG2:
https://leadg2.thecenterforsalesstrategy.com/

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