In this episode of The B2B Sales & Marketing Hotline, Emily and Maryanne explore how to go about mapping content to the buyer's journey.

They break down:

- Each stage of the buyer's journey—awareness, consideration, and decision—offering actionable strategies to map your content effectively.

- How dual-purpose content can enhance both marketing outreach and sales engagement, ensuring seamless transitions through every stage of the buyer's funnel.

- Share real-world examples of high-impact sales enablement materials, from case studies and product demos to blog posts and infographics.

We Want to Hear From You!

Ask us any of your burning B2B Sales & Marketing questions below!

Email Us:
[email protected]

Leave Us A Voicemail:
https://www.speakpipe.com/B2Bsalesandmarketinghotline

Connect with the Hosts!

Maryanne McWhirter:
https://www.linkedin.com/in/maryannemcwhirter/

Emily Hartzell:
https://www.linkedin.com/in/emily-hartzell/

Learn More About LeadG2!

LeadG2:
https://leadg2.thecenterforsalesstrategy.com/

Ver todos los episodios