Can one agency truly master the elements of B2B sales across 60 different startups?In this episode, Jake and Howard sit down with Liron Bercovich, the founder, GTM strategist, and full-blown outbound Avatar. From crafting pitch-perfect messaging to embedding like an in-house team, Liron breaks down how his agency became the trusted sales engine for some of Israel’s fastest-growing tech companies.We explore:Why credibility is the #1 sales assetHow deep research can unlock scalable outboundThe secret to sounding in-house, even as an outsiderBalancing personalization with efficiency at scaleWhether you're agency-skeptical or trying to scale your outbound motion, this one’s for you.

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