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Listen "Episode 12 - The PMM Awakens: From Sales Assets to GTM Strategy with Shoshana Kordova"
Episode Synopsis
For years, Product Marketing sat quietly in the background, building decks, writing one-pagers, cleaning up messaging. But that era is over.In this episode, Shoshana Kordova (journalist turned PMM leader) joins The B2B Mob Jake & Howard to break down what product marketers actually do and why they’ve become essential to modern GTM teams.We cover:– Why most teams don’t have a messaging problem — they have an insight problem– The difference between inbound and outbound product marketing– Why PMMs must own their own customer conversations (not just listen to Gong)– How great interviews shape everything from roadmap to pricing– Why case studies flop when you skip the follow-up questionsPlus: Shoshana shares her 6-step Customer Interview Guide — a tactical playbook for turning convos into real GTM.: https://drive.google.com/file/d/1C4thqqn73bA5522BXKavk-MmC9V1a30K/view
More episodes of the podcast The B2B Mob with Jake and Howard
Episode 17 – Planes, Trains & Marketing: SME & AI + Real CMO playbooks with Eytan Buchman
11/09/2025
Episode 16 – Stranger Pings: How Website Signals Turn into Real Conversations with Eli Freedman
11/08/2025
Episode 15 – The Last Outbounder: Master Secret Elements of B2B Sales at Scale with Liron Bercovich
04/08/2025
Episode 13 - Messaging in a Bottle: Why Knowing Your Customer Beats Guesswork with Chris Silvestri
17/07/2025
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