Freightos CMO Eytan Buchman joins Jake and Howard on the B2B Mob to unpack the tightrope CMOs walk between being world-class marketers and true subject-matter experts. From air cargo and ocean freight to the signals that actually build authority, Eytan shares how domain depth sharpens narrative, accelerates trust, and—yes—moves pipeline. We also dig into practical AI (what’s hype vs. helpful), how to choose experiments that ladder to business outcomes, and a few of Eytan’s favorite professional and personal projects that keep his curiosity compounding.

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