Listen "'If You Can Ski It, You Can Be It'. Maria Baker on how Nobody's Princess gives females of every shape and size confidence to hit the slopes. "
Episode Synopsis
Here's a sad stat: according to Suncorp 2019 Australian Youth Confidence Report around half of teenage girls stop playing sports by age 15 and confidence is one of the main reasons why. It's not just teens either. New mums often find sports clothes don't fit like they used to, and even twenty somethings who don't fit the 'model' body simply come to believe some sports just aren't them - skiing and snowboarding included. Maria Baker has a good idea to do something about it. After splitting her snow pants - and finding out her friends had the same problem - she founded Nobody's Princess to make high quality, technical snow gear for females of all shapes and sizes. And, with stockists now across Australia, NZ, Japan and the USA, you could say the idea has...snowballed ❄️. Tune in to hear...⛷️ How one pants splitting episode too many provoked Maria into action😳 The journey of learning an industry from the ground up🥇 What it's like to sponsor an Olympic athlete😍 The amazing messages of gratitude people send backHuuuge thanks Maria for sharing your story. And you can find her gear at www.nobodysprincess.com.au Want to know more? Here's what AI had to say when we gave it a listen...A ripped pair of pants shouldn’t lead to a revolution in snow gear—but for Maria Baker, that was the spark. What began as a string of split pants turned into Nobody’s Princess, a shape-first brand giving women gear that actually fits without sacrificing waterproofing, warmth or style. We dig into the moments that mattered: stalking technical designers on LinkedIn, crowdfunding to build prototypes, and the Kickstarter wave that brought retailers knocking before wholesale was even the plan.We talk about mental load on the mountain and how bad fit isn’t just uncomfortable—it’s a safety risk. Maria unpacks the difference between size and shape, why alterations destroy technical features, and how inclusive design frees riders to focus on terrain, not waist gaps. The stories are powerful: a teen who smiled, finally, in a pair of snow pants; a flurry of messages from partners and parents saying the gear changed someone’s season; and an Olympic crossing with a Vanuatu half-pipe skier whose off-the-rack kit proved the point.Behind the brand is a founder who shares the real grind: five-dollar days and five-million days, industry gatekeeping and copycats, and a refusal to chase fast fashion. Instead, she’s building a core range that looks good, fits right and performs hard, with features kept consistent across sizes so no one feels “othered.” We also explore what’s next—community events that welcome newcomers at any age, ambitions for local manufacturing, and the wider implications for women’s sport where access often starts with something as simple as finding gear that fits.If you care about inclusive design, women’s sport, or what true product-market fit looks like when it’s lived on the body, you’ll love this conversation. Hit follow, share with a friend who’s struggled to find gear that works, and leave a quick review to help more listeners discover the show.Goodtrepreneur is the podcast about good people with good ideas for a better world. Please 👀 follow, 👂listen, 🌟 rate and share 📢 to help spread the word and deliver on our mission to inspire and enable more people to create more world changing ideas - and succeed - more often. Learn more at goodtrepreneur.co
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