Ep 13: Scaling Customer Success with Samantha Murray: Experience as a Growth Lever

04/09/2025 51 min Temporada 1 Episodio 17

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Episode Synopsis

Check out iorad's interactive tutorial builder: https://www.iorad.comScaling Customer Success with Samantha Murray: Experience as a Growth LeverIn this episode of The Adoption Curve, I sit down with Samantha Murray, Go-to-Market & Customer Experience Strategist at AlignedCX, to discuss how to use experience as a growth lever and share practical frameworks for learning and development leaders.Samantha reveals why adoption is a two-way street and explains how aligning internal teams to customer outcomes drives faster scale. We also dive into her People Experience as a Product operating model—an agile, empathy-driven framework you can implement immediately to improve technology adoption and training effectiveness.If you're an L&D professional, enablement leader, or customer success manager looking to increase user adoption and remove friction from the customer journey, this conversation gives you the exact playbook to start today.💡 FREE RESOURCE: THE SERVICE BLUEPRINT FOR ADOPTION – https://book.iorad.com/adoption-curveSOCIALS:👨‍💻 Connect with Sean – https://www.linkedin.com/in/sean-adams-sales/👩‍💻 Connect with Samantha – https://www.linkedin.com/in/samantha-murray613/🌍 IORAD website – https://www.iorad.com⏰ TIMESTAMPS00:00 – Samantha’s career journey from marketing to customer success06:41 – Early-stage strategies for scaling customer enablement09:35 – Adoption as a two-way street: customer & company alignment12:40 – Building empathy through user research & journey mapping16:51 – Shifting from outputs to business outcomes25:16 – The 4-stage People Experience as a Product methodology33:42 – Prioritizing solutions with the Cost of Delay framework38:13 – Using service design to uncover internal friction points48:37 – Leveraging partner ecosystems for customer success#LearningAndDevelopment #EmployeeEnablement #TechAdoption #CustomerSuccess #ChangeManagement #InteractiveTraining

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