Listen "Sales + Marketing: House of Brands or Branded House?"
Episode Synopsis
🚗💼 Ever wonder whether you’re better off marketing each product as its own brand or creating one united brand for all? Today’s episode of Tea & Timbits just might be for you!
From Scott’s rookie story on forgetting to mention costs to clients (oops 😬) to the strategies behind Volkswagen and Hugo Boss, we’re unpacking all things brand architecture. We discuss why you might want separate identities for each product, how SEO plays in, and how individual reps can keep messaging on point.
Catch this episode and think intentionally about how your brand speaks (and sells)! #branding #businesstips #podcast
From Scott’s rookie story on forgetting to mention costs to clients (oops 😬) to the strategies behind Volkswagen and Hugo Boss, we’re unpacking all things brand architecture. We discuss why you might want separate identities for each product, how SEO plays in, and how individual reps can keep messaging on point.
Catch this episode and think intentionally about how your brand speaks (and sells)! #branding #businesstips #podcast
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ZARZA We are Zarza, the prestigious firm behind major projects in information technology.