From Milwaukee trade show floors to global maritime boardrooms, we reflect on what it really means to know your audience—and why that tired phrase doesn't cut it anymore.We chat about the power of segmentation beyond just industry buckets, the magic of micro case studies, and the real MVP of modern marketing: resonance. Plus, we spill the tea on how AI can help personalize messaging without sucking your soul dry.If you’ve ever screamed into the LinkedIn void wondering why no one clicks your beautifully crafted content… this one’s for you.

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