Ever feel like your content plan is just a fancy spreadsheet collecting digital dust? In this episode, we explore why so many businesses struggle to build and stick to a content or branding strategy — and how to fix it before everything catches fire (metaphorically... hopefully).We share a real-world example of a top-tier company that hit rock bottom due to a missing sales plan, zero accountability, and more Excel spreadsheets than actual action. From shock-and-awe interventions to brainstorming your way to 52 weeks of content in just 2 hours, we’ve got tips, tough love, and a few chuckles along the way.Spoiler: Having a content calendar doesn’t mean anything if no one’s actually using it. Let’s change that.

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