It’s the Business New Year and we’re kicking things off with a globe-trotting topic—international expansion! This week, one of us is podcasting from a Polish hotel (with surprisingly good Wi-Fi), and we’re diving into the joys of taking your business beyond borders.We unpack everything from AI-enhanced productivity to why blindly opening a foreign office is the corporate equivalent of ordering sushi at a gas station. You'll learn why your ideal buyer matters more than red tape, the pitfalls of hybrid models, and how to tell if a country is ready for what you're selling—or if they’d rather you just sell them newspapers.If you’ve ever thought, “Let’s just go to Europe!”—stow your passport for a moment and listen up.

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