Driving Sales with Analytical Instrumentation Marketing: The Importance of Alignment Around a Single Mission

Talk Life Science Marketing Analysis
12/10/2023 30 min

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Episode Synopsis

On the latest episode of the Talk Life Sciences Marketing Analysis podcast, host Laura Browne is joined by Jeff Zonderman, the senior vice president of Bruker Applied Mass Spectrometry. Laura and Jeff are longtime friends, leading Laura to apologize in advance if the conversation becomes more informal and giggly than other episodes.

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