Life Science Marketing Can Be A Science

Talk Life Science Marketing Analysis
24/02/2022 34 min Temporada 2 Episodio 1

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Episode Synopsis

We are thrilled to be back with a brand-new episode of the Talk Life Science Marketing Analysis podcast, and even more thrilled to feature my good friend Michael Allen, VP of Marketing at Metrohm, as our first guest  in season 2. For this first episode back, Michael and I discuss all the ways that COVID has re-shaped marketing practices within scientific industries, the successes and failures we have encountered adapting to the new demands of the industry, and the benefits of sound data analysis and measurement while trying to determine what does and doesn’t work from a marketing perspective.

More episodes of the podcast Talk Life Science Marketing Analysis

Sales & Marketing: How to Sell Your Science Without Selling Out 12/01/2024
Driving Sales with Analytical Instrumentation Marketing: The Importance of Alignment Around a Single Mission 12/10/2023
Cracking the Code: Uniting Sales & Marketing Teams in the World of Science with Data-Driven Strategies 25/05/2023
How To Get More Budget For Life Science Marketing: Using Marketing ROI To Your Advantage 08/03/2023
Using Data to Positively Affect a Customer’s Life. Data-Driven Marketing Lessons From Malvern Panalytical 05/08/2022
What Every Data Scientist Wishes Marketers Knew 04/08/2022
Failure Is A Temporary Stop On The Road To Success 27/03/2020
Managing and Measuring Crisis Communications During the COVID-19 Pandemic 16/03/2020
Thermo Fisher Scientific Talks Life Science Marketing Measurement 24/02/2020
Listen to Anecdotes But Act on Data 21/01/2020
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