Cracking the Code: Uniting Sales & Marketing Teams in the World of Science with Data-Driven Strategies

Talk Life Science Marketing Analysis
25/05/2023 36 min

Listen "Cracking the Code: Uniting Sales & Marketing Teams in the World of Science with Data-Driven Strategies"

Descargar episodio Ver en sitio original

Episode Synopsis

In the latest episode of the Talk Life Sciences podcast, host Laura Browne is joined by Andy Bertera, the Executive Director of Marketing and Sales at New England BioLabs. The long-ranging conversation touches on the intersection between marketing and science, how even data generated from failure can be useful, and the methodologies behind both accumulating and understanding customer responses. All this and more in episode 5 of the Talk Life Sciences podcast.

More episodes of the podcast Talk Life Science Marketing Analysis

Sales & Marketing: How to Sell Your Science Without Selling Out 12/01/2024
Driving Sales with Analytical Instrumentation Marketing: The Importance of Alignment Around a Single Mission 12/10/2023
How To Get More Budget For Life Science Marketing: Using Marketing ROI To Your Advantage 08/03/2023
Using Data to Positively Affect a Customer’s Life. Data-Driven Marketing Lessons From Malvern Panalytical 05/08/2022
What Every Data Scientist Wishes Marketers Knew 04/08/2022
Life Science Marketing Can Be A Science 24/02/2022
Failure Is A Temporary Stop On The Road To Success 27/03/2020
Managing and Measuring Crisis Communications During the COVID-19 Pandemic 16/03/2020
Thermo Fisher Scientific Talks Life Science Marketing Measurement 24/02/2020
Listen to Anecdotes But Act on Data 21/01/2020
© 2003-2025 ZARZA | AHEAD OF OUR TIME
privacy policy
In God we trust In God we trust
PreSales Questions? Click Here
or call our toll-free line at +1-888-5002068 Miami, Florida, USA