In this episode of Syncronized, host Brandon Garcin welcomes Dave Colesante, CEO of Apptega, to discuss building a profitable cybersecurity practice. Dave shares his insights on differentiating security services in a crowded market and emphasizes the importance of moving beyond basic consulting to productized offerings.Dave highlights the power of leveraging industry-standard frameworks like NIST and CIS to demonstrate value to clients. He encourages MSPs to clearly define their service offerings around these frameworks and educate customers on the value they provide.The conversation also explores practical strategies for demonstrating ROI, customer retention, and navigating leadership changes within client organizations. Dave emphasizes the importance of proactive communication, comprehensive reporting, and leveraging vendor partnerships to showcase continuous value.

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