ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Episode Synopsis "Finding Customers | Who is your target audience?"
You start off with a new business idea. It is brilliant! You invest so much time and money into marketing but there's a glitch. Who is your target audience? Think about it. Who is your ideal customer? What does he like? How old is she? Would he wear a suit or jeans? Would she dine indoors or in the next big restaurant? Do you even know anything about your ideal customer? No? Then how would you know who you should be telling about your business? No worries, I've got you.
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