Taking a recipe and scaling it for mass production, especially when it has a shelf-life, is one of the hardest business models to start.Our guest, JimmyTay Trinh, is the founder of Naturally Noah’s, a food business providing an array of delicious, vegan instant pho noodle soups.JimmyTay and his family members were suffering from chronic illnesses and obesity. While they loved consuming pho noodles, JimmyTay knew the instant soups on the shelf were toxic – filled with high levels of sodium and saturated fat.A former restauranteur who honed his craft at the Culinary Institute of America, JimmyTay knew he could create a healthy, vegan version of pho noodles that would help his family and other folks lead healthier, sustainable lives.He created a delicious variety of instant pho soups, figured out how to scale the recipes, designed the packaging, secured proper nutritional labeling, beta tested in local stores, learned how to mass produce the recipes, and Naturally Noah’s is now a nationally distributed food product!Chef JimmyTay shares the BEST advice for food founders, including:00:00 - Meet Chef JimmyTay!06:45 - Food accelerator program SKU - https://sku.is/ 11:00 - JimmyTay's origin story14:25 - proving Naturally Noah's value prop28:00 - the mantra that helped JimmyTay get through the tough days28:40 - Practice Patience - Stitch that on a Pillow moment!31:00 - brilliant food product pricing advice36:00 - funding advice for your food business (thanks Mom!)44:00 - nutrition label advice48:05 - founder life - JimmyTay's daughter arrives during Hurricane Harvey - in the car!52:05 - rebranding a food product line - what's involved: team + brand promise + vision54:25 - why authenticity is important for your business proposition57:50 - how entrepreneurship has served JimmyTay59:00 - best product and ingredient vendor advice for food founders!To learn more about the delicious instant vegan pho soups at Naturally Noah's, please visit: https://naturallynoahs.com Connect with JimmyTay and follow Naturally Noah's:LinkedIn: https://www.linkedin.com/in/jimmytayt... Twitter: https://twitter.com/eatnaughtynoahs and https://twitter.com/JimmysJournyInstagram: https://www.instagram.com/naturallyno...Facebook: https://www.facebook.com/NoahsPhoNood... SOSV - https://sosv.com/invest/Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!Ande Lyonshttp://andelyons.com#adviceforscalingafoodbusiness #veganphonoodlesoupANDELICIOUS RESOURCES:For more DIY startup advice, please subscribe to my Newsletter, Let’s Stick Together – because it takes a village to raise a business: http://bit.ly/AndeliciousNewsletter JOIN STARTUP LIFE LIVE MEETUP GROUPGet an alert whenever I post a new show!https://bit.ly/StartupLifeLIVEAGORAPULSEMy favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http:/

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