Leveraging LinkedIn as a Startup Founder is a different strategy than when you were an employee. You need to build your authority as the leader of your new business, while appealing to potential investors, business partners and talent.Our guest, Donna Serdula, is a leading authority on LinkedIn profile optimization. As the founder and president of Vision Board Media, a professional branding company, Donna helps individuals and companies tell their unique stories on LinkedIn and beyond. Via her website LinkedIn-Makeover.com, Donna and her team of over 20 writers and coaches help people collide with opportunity and transform their lives via future-forward career branding. Donna has authored two editions of LinkedIn Profile Optimization FOR DUMMIES, and she has been featured on many news outlooks, including Forbes, Business Insider, Wall Street Journal’s Market Watch, LA Times, and NBC.Learn more about Donna and how she helps folks with a Linked Makeover here:https://www.linkedin-makeover.com/Connect with Donna on LinkedIn here:https://www.linkedin.com/in/todonna Hire Donna to speak here: https://donnaserdula.com/Thank you for carving out time to improve your Founder Game - when you do better, your startup will do better - cheers from Boston!Ande ♥https://andelyons.com#linkedinoptimization #leveragelinkedin #linkedinforstartupfounders #startupfounders WHAT WE LEARNED00:00 - Meet Donna Serdula06:00 - How to add Career Break to Your LinkedIn Profile09:00 - Donna's origin story16:00 - You have to educate your target audience, sales and marketing is not enough19:50 - How to brand your profile on LinkedIn25:50 - How to use LinkedIn Profile Optimization28:00 - zhuzh up your profile every month or two (pro tip!)34:00 - Getting asked to author a For Dummies edition for LinkedIn Profile Optimization38:00 - The best strategy for your LinkedIn headline40:00 - How to connect and invite on LinkedIn47:00 - The best advice for using LinkedIn's search engine50:00 - How to optimize your time on LinkedIn55:00 - Use LinkedIn's Bell featureJOIN STARTUP LIFE LIVE MEETUP GROUPGet an alert whenever I post a new show!https://bit.ly/StartupLifeLIVEWBENC APPLICATION SUPPORTLearn more here: https://bit.ly/GetWBENCSend me an email: [email protected] WITH ME ONLINE: https://twitter.com/AndeLyonshttps://www.linkedin.com/in/andelyons/ https://www.instagram.com/ande_lyons/ TikTok: @andelyonsANDELICIOUS ANNOUNCEMENTSJoin Innovation Women here: https://bit.ly/AndeInnoWomenArlan’s Academy: https://arlansacademy.com/Scroobious - use Ande15 discount code: https://www.scroobious.com/How to Raise a Seed Round: https://bit.ly/AAElizabethYinTune in to Mia Voss' Shit We Don't Talk About podcast here: https://shitwedonttalkaboutpodcast.com/SPONSORSHIPIf you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! [email protected].

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