Episode Synopsis "Telling your Brand Story with Branding Expert, Lori Abichandani"

What goes into telling a brand story? Lori Abichandani is this episode’s special guest. She is the Founder and Brand Builder in Chief at - a big idea - a home for thoughtful brand-building, based in Los Angeles. Analytically minded and creative at heart, Lori has a demonstrated history of working with media, tech, lifestyle, and direct-to-consumer brands, on compelling brand and content strategy and creative campaigns. She takes pride in building for longevity and telling stories that communicate values at scale. Key Takeaways: A brand is the heartbeat of the company. It's the blueprint of what the brand stands for, how it sees the world, and the future that it wants to create. There are 3 elements of branding: The Story: What are the core values; why should exist. The Market: What's the cultural moment; when is the right time to emerge. The Customer: What are their needs, what is your solution. Find Lori at www.abigidea.com --- Join the Starting Up Facebook Group to find community and connect with other entrepreneurs just like you! Let’s connect on Instagram @thestartinguppodcast Rate, Review, & Subscribe. Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the Starting Up Podcast, it’s also valuable feedback for me to continue bringing you the content you want to hear.

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