Send us a textNot all surveys are created equal. In this episode, Jeremy breaks down the crucial difference between community surveys (awareness audits) and fan surveys (experience audits)—and how using both strategically can turn feedback into real ticket sales. Learn when to deploy each, what questions to ask, and how to connect survey results directly to your CRM to uncover actionable insights that boost revenue and fan loyalty.Key Topics CoveredThe real difference between a community survey and a fan surveyHow to use surveys to uncover brand awareness gaps and fan experience issuesWhy perception (community) and behavior (fans) require different approachesHow to segment survey data by purchase history and fan typeTurning survey results into ticket sales, renewals, and sponsorship leadsHow attention and retention work together to build community momentumCommon mistakes teams make when collecting and analyzing survey dataPractical examples of survey insights driving smarter marketing and ad placementChapters & Highlights00:00 – Understanding surveys in sports marketing 01:00 – What a community survey really measures (perception, not performance) 03:20 – The fan survey: your experience audit 05:40 – When and how to deploy each type of survey 08:00 – Turning raw feedback into an actionable ticket sales strategy 10:30 – How to segment and analyze survey data to uncover buying intent 12:00 – Final takeaways: attention + retention = community momentumQuote Pulls“A community survey tells you what people think about your brand. A fan survey tells you how they feel about your experience.”“Always connect survey results back to ticket information — that’s how you turn feedback into ticket sales.”“Think of surveys not as paperwork, but as your next year’s playbook.”Call to ActionIf this episode got you thinking about how your team collects feedback, don’t wait until the end of the season—start now. Learn more about building smart, segmented survey dashboards at sportsmarketingmachine.com under the Fan+ Survey service.And if you found this helpful, share it with a fellow marketer or GM who wants to use their data better and sell more tickets.Sports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

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