Send us a textIn this episode of The Sports Marketing Machine, Jeremy Neisser breaks down a simple, data-driven way to build — and defend — your marketing budget. Forget complicated spreadsheets and vague “awareness goals.” Jeremy shows how using your single game ROI as your north star can turn every budget request into a business case. Learn how to project spend, justify investment, and track your performance with a system built specifically for sports teams.Key Topics CoveredThe easiest way to calculate single game ROI (and why it’s your strongest budget tool)How to project next year’s budget using last year’s dataProving efficiency gains to leadership with small, measurable improvementsThe 70-30 rule for smart budget allocation (sales vs. awareness)Why simplicity sells: how to make your budget “bulletproof” in one conversationTracking ROI month-by-month like an investor — not a guesserTurning your marketing budget into an investment planChapters00:00 – Building a Marketing Budget Framework 01:01 – Understanding Single Game ROI 04:05 – Projecting Future Budgets with Historical Data 07:53 – Improving Marketing Efficiency 10:10 – The 70-30 Rule for Budget Allocation 12:35 – Tracking ROI and Adjusting Strategies 14:54 – Key Takeaways for Marketing DirectorsCall to ActionWant help connecting your ad data to your ticketing results so your next budget meeting is a breeze? Head to SportsMarketingMachine.com to grab time with Jeremy and build your marketing ROI dashboard.View Episode age with detailsEpisodes mentioned: Episode 67 – Why Your Return On Ad Spend (ROAS) is WRONG – Case StudyEpisode 111 – Building Your Marketing Budget Like a Funnel: Awareness to ActionEpisode 125 – “I Saw Your Ad—But Didn’t Buy”: Fixing the Fan Follow-Up FunnelEpisode 121 – How Video Content Makes Paid Traffic Easier (and Cheaper)Sports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

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