Send us a textSeason ticket holders give you stability; single-game buyers fuel reach and growth. In this episode, Jeremy maps a practical “ticket plan ladder” to convert first-timers into multi-game, mini, half-season, and ultimately full season ticket holders. You’ll get concrete plays—post-game bouncebacks, perk-led nurturing, and data-driven upsells—plus how marketing and sales should operate in lockstep to make it happen.Key Topics CoveredWhy season ticket holders still matter: bankable revenue, sky-high LTV, and culture/word-of-mouth impactSingle-game buyers as your largest conversion pipeline (and why flexibility-first offers win)Rethinking budget mix: stop spending 70–80% only on single-game ads; invest in mid/long-term plan growthBuilding the ticket plan ladder: single → multi-game → mini/flex → half → full seasonThe post-game “bounceback” play: targeted email/text offers that turn 1 game into 2–3Perk-led nurturing: exclusive experiences that sample season-ticket value (create FOMO)In-season, data-driven upsells: flag 3–4 game attendees as warm leads (don’t wait till year-end)Using STH testimonials as “Yelp reviews” in ads, email, and on-site to add trust + urgencyMarketing x Sales alignment: shared intel, warm lead routing, timing, and messagingTimestamps00:00 Introduction & NSF Fall Summit preview (Oct 9, 2025)02:08 Why season ticket holders matter (stability, LTV, culture)06:23 Single-game buyers as a growth market (flexibility, data capture)10:41 Budget allocation pitfalls and fixes12:29 The Ticket Plan Ladder explained17:57 Walking fans up the ladder: bouncebacks, nurture, perks20:24 Marketing + Sales must operate as one22:42 Key takeaways & next stepsCall to ActionTune in: National Sports Forum Virtual Fall Summit on October 9, 2025—Jeremy joins the “Hot Takes in Marketing” panel (link in show notes).This week’s play: Run a post-game bounceback to opening night/next promo buyers and test a 2-for-1 or “prime + value” two-game bundle.Upgrade engine: Add STH testimonials to your mini/flex upgrade emails and landing pages, then route multi-game attendees to sales as warm leads.Quote Pulls / Social Teasers“Season tickets are stability; single-game is your conversion pipeline.”“Fans crave choice and digital-first options—meet them there.”“Stop ending the sale at the first sale. The ladder starts after Game 1.”“Use your season ticket holders as your Yelp reviewers.”“Sales and marketing must work hand-in-hand—or the ladder collapses.”Keywordssports marketing, season tickets, single game tickets, fan engagement, marketing strategies, ticket sales, audience conversion, marketing budget, sports teams, sports businessNSF Event - LINKSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

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