Send us a textIs your ad traffic up but ticket sales down? In this episode, Jeremy Neisser dives into the most overlooked reason sports teams struggle to convert traffic into revenue: misaligned messaging and retargeting. He outlines a smarter, segmented funnel approach that turns casual ad viewers into committed buyers. Learn how to optimize each stage of your ad strategy—from TOFU to BOFU—and stop wasting budget on clicks that don’t convert.Key Topics Covered:Why more traffic isn’t always better (and can even hurt your results)The hidden danger of relying solely on ROASHow to fix message and audience misalignmentBuilding segmented funnels: TOFU, MOFU, BOFU explainedMatching ad creative to the fan’s buying journeyRecognizing and preventing ad fatigueLeveraging video views, cart activity, and timing for retargetingCreative that converts: proof over promotionTimestamps:00:00 – Understanding the Conversion Problem04:11 – Rebuilding the Retargeting Funnel09:00 – Creating Effective Ad Creative11:27 – Key Takeaways and Final ThoughtsCall to Action: 📥 Grab the free audience segmentation download at sportsmarketingmachine.com/125 📞 Want a free single-game ticket sales audit? Schedule a call directly with Jeremy.Quote Pulls / Social Teasers:"Eyeballs don’t equal buyers.""More traffic isn’t always better—especially if it’s the wrong traffic.""A good ROAS can hide weak performance."Keywords: sports marketing, ad conversion, retargeting, ticket sales, audience targeting, ad creative, marketing strategy, conversion optimization, sports teams, advertising effectiveness, ticket marketingSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

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