Send us a textWhat do Harry Potter, Hello Kitty, and Grateful Dead have in common? They each helped sports teams sell out stadiums.In this special episode, Jeremy Neisser welcomes Denise Sicheneder from Spinzo to break down the Top 10 highest-performing theme nights of the past year — from licensing and community engagement to surprise breakout hits.We unpack:How teams use nostalgia, cultural relevance, and smart strategy to build packed promotionsWhy some nights succeed wildly while others fall flatHow to build long-term momentum with fan groups, community partners, and themed mini plansWhether you work in college athletics, minor league sports, or pro teams — this episode is full of practical, repeatable insights you can use today.Top Takeaways:Theme nights = more than ticket deals — they’re emotional marketing enginesCommunity champions are your secret weapon to grow niche nightsLicensing matters — do it right with Hello Kitty, Batman, Star Wars, and moreGo all in — concerts, costumes, contests, concourse activations = full takeoverNostalgia sells — fans love reliving what they grew up withDon’t ignore merchandise — hats, jerseys, and collectibles drive urgencyShort promos can work — if you go heavy on email, SMS, and retargetingMini-plans are evolving — think dog ticket plans, comic bundles, and repeat-night strategiesFeatured Theme Nights:Grateful Dead Night – 6,844 ticketsStar Wars Night – 4,112 ticketsHello Kitty Night – 2,444 ticketsFirst Responders Night – 2,932 ticketsBark at the Park – 1,670 ticketsBatman Night – 955 ticketsMargaritaville Night – 770 ticketsFilipino Heritage Night – 539 ticketsDia de los Muertos – 432 ticketsHarry Potter Night – 323 ticketsChapters & Timestamps:00:00 — Intro: Why Theme Nights Still Work02:58 — #10 Harry Potter Night: Fast, Focused, Effective05:58 — #9–8 Cultural Nights: Dia de los Muertos & Filipino Heritage08:50 — The Power of Local Partnerships & Authenticity12:04 — #7 Margaritaville: Music, Merch & Massive Sales15:03 — #6 Batman Night: Licensing + Fandom = Revenue17:49 — #5 Bark at the Park: Dogs Sell Tickets20:25 — Expanding Bark into Mini Plans & Membership22:06 — #4 First Responders: Honoring & Engaging Heroes26:18 — #3 Hello Kitty: Surging Demand, Big Smiles29:43 — #2 Star Wars Night: Timeless. Scalable. Profitable.31:48 — #1 Grateful Dead Night: Cult Fans, Sold-Out Stadiums33:07 — Final Takeaways: Build Better Nights with CommunityLinks & Resources: Spinzo Pulse Interview Series - includes the top 10 article and Margaritaville and Bark in the Park interviews TicketPlaybook.com: Theme Night ArticlesContact Denise at Spinzo to explore theme night tools - [email protected] Sports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

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