This episode is a deep, honest look at what it really takes to run a photography business with multiple moving parts.I’m joined by equine and pet photographer Louise Sedgman, who has spent more than a decade refining a business that holds two very different models at once. High-volume seasonal Santa sessions, and slow, boutique fine-art equine portraiture.We talk through how her Santa sessions evolved over 11 years, from unstructured walk-ins and four-hour queues to a mostly smooth, booked system photographing over a thousand families each season. Louise shares the practical decisions she made around pricing, bookings, team support, client education, and workflow to make that volume manageable.But this conversation goes further than Santa sessions. We also dive into her equine work, in-person sales process, pricing expectations, lead generation through trade shows, and why boundaries became non-negotiable after experiencing burnout.This episode is for photographers navigating growth, complexity, and energy management. If you’re trying to balance income, creativity, and sustainability without pretending it’s easy, Louise’s story will resonate.Key TakeawaysA single business can hold both high-volume and boutique workSystems and education matter more as volume increasesPricing clarity filters the right clients before the sessionBurnout leads to better boundaries, not failureSustainable growth comes from refining, not constantly adding✨ Want to Be Coached Live?Interested in being featured on a future coaching episode? ⁠Apply here⁠📲 Connect with InaInstagram: @inaj.thepetphotoceoEmail: [email protected] & Coaching for Pet Photographers: Learn More💬 Join the Pet Photographers’ CollectiveIf you love this podcast, you’ll love the conversations happening inside the Pet Photographers’ Collective on Skool — it’s a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.Inside, Ina shares:✨ Practical marketing tips✨ Business lessons and mindset shifts✨ Free resources to help you growConnect with other photographers who get it and start creating a business that truly supports your life, not consumes it.Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1

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