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Episode Synopsis "Spirited's Spotlight with Keith Beattie, Head of Sales at Global Brands"
Huge thanks to Keith Beattie who joined me on the 2nd episode of Spirited's Spotlight Podcast. Keath has a wealth of drinks industry experience across most spirits categories and more recently tonic and soft drinks. Listen to us discuss all things distribution in the UK & USA, UK grocery, the most unconventional ways to get attention from buyers, price promotion strategies, how to drive rate of sale and more.
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