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Episode Synopsis "Why a brand logo is important?"
Why a brand logo is important? What is a logo? That would be a very lame question to ask, but I prefer to answer that. A logo is nothing but a symbol/icon, a pre-designed mark, adopted by an organization/ entrepreneur, a business coach, or a freelancer to identify their products/ services. But Saurabh, I am not looking for the definition or I do not want to understand what Logo Design is? Tell me why a brand logo is important if I want to start a business, or if I have an existing business. Isn’t the name itself enough? Do I really need a brand logo? Well, to be honest if you are thinking to take your business online as per the current situation, which is a world-wide pandemic Covid-19 where most businesses have gone online, you must definitely think about more than just a logo and also see the benefits of it. In this audio-podcast I am going to share some golden nuggets before you start branding your business or even go for a good logo design. In my last audio-podcast I spoke about 7 Secrets Of Design, you must listen to it and then come back and listen to this audio podcast. There’s no hard and fast rule over here, but I insist. So plug in your headphones, earphones or connect to your Bluetooth speakers or any smart device which you can get hooked on to, go and grab your notepads, a cup of chai/ coffee, sit in a quiet place, and get ready to make notes. Ready? Let’s get started. We all remember the famous brands, Pepsi, KFC, Burger King, Apple, NASA, Google. Imagine they all had only names. No Logo. No Color. No Identity. How would the world even identify them? They are different not just because they chose a different product or a service. They are different because their brand represents something. It means something. All the famous brands out there know a deeper philosophy and apparently most of them function on basic principles which I am going to share with you in this podcast. Sounds exciting, right. Even I am excited. No. 1 Eye-Catching No. 2 First blush No. 3 Unforgettable No. 4 Belief No. 5 Superstructure No. 6 Timeless No. 7 Versatile
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