In this episode, Kara shares her insights on building an authentic social media presence for your business. Drawing from her own journey of growing from one Instagram photo to over 8,000 followers, she discusses how to use social media as a tool for genuine connection rather than just selling. Learn about content pillars, the shift from "how-to" to "how I" content, and why showing up authentically matters more than ever in the age of AI.Episode Topics:The evolution of social media marketing and why connection matters mostSetting clear goals: lead generation vs. brand recognitionDefining your content pillars (3-4 key themes that represent you)Personal brand vs. business page: why you need bothThe content shift from "how-to" to "how I" videosAuthenticity in the age of AI-generated contentOvercoming the fear of showing up on videoWhy specificity and emotion drive engagementStaying top of mind with your sphere of influenceInsights:Start before you're ready: Kara began her Instagram journey in 2019 with just one photo and consciously decided to go all-in during COVID, proving it's never too late to build your presenceThe "how I" revolution: People don't want generic how-to content anymore; they want to be brought into your world through personal stories and experiencesAuthenticity is your competitive advantage: As AI-generated content becomes more prevalent, showing up as your real, multifaceted self creates deeper connectionsContent pillars create consistency: Focus on 3-4 themes that represent different aspects of who you are—not just your businessVideo builds trust: While it can be intimidating, video allows people to connect with the real you before they ever meet you in personAvoid divisiveness: In a politically divided world, focus on connection points rather than controversial topics that might alienate potential clientsHighlights:00:00 Welcome and Intro00:43 Marketing and Social Media Strategy  06:30 Content Creation and Authenticity  12:22 Shift in Content Creation Strategies  16:37 Podcast episode ended  Connect with Kara to share your thoughts on the series:Website - http://www.kcdrealestate.com/    Email - [email protected]   Instagram - https://www.instagram.com/karachaffindonofrio/   Facebook - https://www.facebook.com/karachaffin1?_rdc=1&_rdr   YouTube - https://www.youtube.com/user/KaraChaffin   LinkedIn - https://www.linkedin.com/in/karachaffin/     Don't forget to visit freegiftfromkara.com for our special giveaway, the Dynamic Life Journal to help you maintain your authentic voice and intuitive wisdom while navigating the balance between technology and human connection in your business and personal life.Special Listener Offer: Unlock Your Soul-Aligned Brand with Jen CudmoreAs a gift to our Soul Inspiring...

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