In this solo episode, host Kara shares a powerful story about a watch that illustrates the importance of knowing your value and finding places where you're properly appreciated. She discusses how understanding your worth affects business decisions, particularly around pricing, and explains the different types of consumers businesses encounter.Episode Topics:The story of a father, son, and a 200-year-old watch that teaches a lesson about valueUnderstanding your worth in business and personal contextsThe three types of consumers: discount seekers (15%), premium buyers (5%), and value-based purchasers (80%)How to confidently communicate your value without coming across as arrogantThe concept of "soul-aligned clients" and why they're critical to your successInsights:Your value doesn't change based on others' perception of itNot everyone will value you appropriately, and that's okay – find the places and people who doWhen you don't believe in your own value, it's difficult to convince others of itSoul-aligned clients aren't necessarily similar to you but are those who are grateful for and appreciate what you offerHaving confidence in your value allows you to stand firm in your pricing decisionsHighlights:00:00 Welcome and Intro00:05 The Value of Unique Gifts and Talents02:24 Understanding Personal Value06:02 Perceived Value and Pricing Strategies09:30 Understanding Value and Client Alignment12:39 Articulating Personal Value15:01 Podcast episode endedIf you're new to the show, Kara would love to hear your thoughts! Connect with her on Instagram @KaraChaffinDonofrio. If you enjoyed this episode, please share it with others who might benefit, and don't forget to rate and review the podcast to help spread the message to more people.Connect with Kara to share your thoughts on the series:Website - http://www.kcdrealestate.com/    Email - [email protected]   Instagram - https://www.instagram.com/karachaffindonofrio/   Facebook - https://www.facebook.com/karachaffin1?_rdc=1&_rdr   YouTube - https://www.youtube.com/user/KaraChaffin   LinkedIn - https://www.linkedin.com/in/karachaffin/     Don't forget to visit freegiftfromkara.com for our special giveaway, the Dynamic Life Journal.

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