How Applike Group is positioning itself in an uncertain future for mobile

08/04/2021 17 min Temporada 1 Episodio 32

Listen "How Applike Group is positioning itself in an uncertain future for mobile"

Episode Synopsis

Adam and Madeline sit down with Applike Group CEO, Jonas Thiemann to discuss how its three subsidiaries - an ad network, a gaming publisher and a discovery platform - work together in positioning for the future. Jonas explains the advantages of ad networks having their own supply of inventory while warning publishers not to rely too much on big adtechs because they could build products competitive to your own. With the future of mobile advertising and user acquisition uncertain, come for the industry insight, but stay for the schnauzer talk.