"This is a different start to a podcast than I've ever experienced," said this week's guest, Cynthia Kleinbaum Milner, Chief Customer Officer at MoneyLion. MoneyLion is an all encompassing personal finance app where Cynthia leads the marketing team's efforts. We talk about the changing economic conditions and what that means for marketing a personal finance app: "From a marketing perspective, we're keeping an eye on pay back period of customer acquisition investments. We used to be much more focused on CAC and right now CACs are getting lower because there's so many people applying for our lending programs. But the lifetime value of those customers is different because cohorts are behaving differently." We go deeper into her mobile marketing strategy and chat about how she benefits from competitive intelligence.

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