ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "How SeatGeek is building a concierge for live events"
Episode Synopsis
This one's for the fans. This week I'm joined by Paula Segal, Head of Consumer Product at SeatGeek, a leading event ticketing and live experience app. Paula walks me through the role the mobile app plays in the customer's journey and how different widgets/SDKs improve the user experience leading up to and on the day of the event. We talk a little 13th century medieval history (obviously) and smoothly transition into how user acquisition and gathering user feedback work at SeatGeek. Fast forward to 26:41 if you're solely interested in hearing our favorite gameshow, Two Apps And a Lie.
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