ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Fetch Rewards CMO focuses on behavioral-driven acquisition"
Episode Synopsis
This week, Birk Cooper, CMO of Fetch Rewards joins me for some full funnel fun. With 40% of Fetch's households retaining through a year, the app team has to be doing something right. Birk walks me through how he thinks about Fetch's best users and where he finds more of them. We touch on app store search, iterating on creatives and pivoting quickly once Apple's Tracking Transparency policies went into place. Fast forward to 22:13 if you're solely interested in hearing our favorite gameshow, Two Apps And a Lie.
More episodes of the podcast Somewhat Mobile
A VU into the metaverse
28/09/2022
Hopped Up on Travel
14/09/2022
In God we trust