ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Episode Synopsis "Authors Write to One Reader (Avatar) (Small-Tooth-Dog Publishing Group)"
http://smalltoothdog.com When you write your book, write it to one person. Sean Buvala discusses the role of the reader "avatar." Rough Transcript Excerpt: Sean Buvala: When you write a book, particularly a non-fiction book, but it's true of fiction too, what we want you to do in the publishing industry, what we want you to do is to write specifically to one person. In other words, get an avatar of what that person looks like. Some authors literally find a picture and put it up on the wall and they write to that picture but know who you're writing to. So for example, in my first book, I put out called "Daddy Teller," daddyteller.com. DaddyTeller was a book that I wrote to help dads in particular, although we use it in all of our parenting training programs, to help them learn to be able to tell stories to their children. Not only to read stories but to put the book down, look their children in the eye and read them stories. And so daddy teller was a book I wrote very specifically.
In God we trust