So I Just Fired My CMO...!

Por: Duncan Potter (Ephilium)
In this provocatively named podcast aimed at non-Marketing executives who are trying to manage, fix or just understand Marketing, Duncan Potter, a CMO for the last 25 years, discusses the critical role of marketing in driving business success. He outlines essential marketing topics that will be covered in upcoming episodes, emphasizing the importance of aligning marketing strategies with business goals. If you are an executive who wants to understand what these Marketing people are doing, talking about, measuring or spending money on this is for you!!
18 episodios disponibles

Latest episodes of the podcast So I Just Fired My CMO...!

Special Episode: AI in Marketing: An Enabler, Not Replacer 11/04/2025
Special Episode: Key Marketing Elements: Customer Journey, Personas, Nurturing, ABM, Attribution 11/04/2025
Special Episode: Marketing Jargon, Buzzwords, Acronyms 11/04/2025
Episode 14: What to Expect From Your Head of Marketing 11/04/2025
Episode 13: Understanding Brand Equity 11/04/2025
Episode 12: Mastering the Customer Journey 11/04/2025
Episode 11: Sales and Marketing Alignment 11/04/2025
Episode 10: Growth Marketing 11/04/2025
Episode 15: Marketing Culture 11/04/2025
Episode 9: PR and Media 10/04/2025
Episode 7: Email Marketing 10/04/2025
Episode 6: Paid Ads and PPC 10/04/2025
Episode 8: Marketing Metrics 10/04/2025
Episode 5: Social Media 10/04/2025
Episode 4: Content Marketing 10/04/2025
Episode 3: Digital Marketing 10/04/2025
Episode 2: Branding - It can make or break your company! 04/03/2025
Episode 1: Introduction to the absolute Marketing basics 04/03/2025
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