SummaryIn this episode of 'So I Fired My CMO', Duncan Potter discusses the critical role of social media in business, emphasizing its importance for brand awareness, customer engagement, and revenue growth. He addresses common internal objections to social media, provides strategies for overcoming resistance, and highlights the necessity of demonstrating the ROI of social media efforts. The episode concludes with actionable tips for enhancing social media engagement.TakeawaysSocial media is a critical tool for brand awareness.Many businesses struggle to see the value of social media.Internal resistance often comes from within the organization.78% of consumers are more likely to buy from brands they follow.Social media is a revenue driver, not just a branding tool.Demonstrating ROI is essential for securing buy-in.Competitors' social media presence can impact market share.Start small with targeted campaigns to show results.Engagement is key; posts should invite conversation.Regularly assess social media content for engagement opportunities.

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